CONCEPT / IDENTITY / art direction
The Central Organisation of Finnish Trade Unions (SAK) needed a feisty campaign to boost voting activity in the spring parliamentary elections. We planned a humorous but matter-of-fact content marketing concept called Vaalistaja. The campaign was lead by comedians Eeva Vekki and Johannes Mollberg. For 8 weeks Vaalistaja took over social media, digital channels and town squares around Finland.
Client SAK / Agency N2 Creative & Mellakka / 2023 / Copy Kaisa Ottelin, Jani Tynnilä / DoP Severi Laine