Path to nature

brand strategy / IDENTITY / ui and ux design  

Uudenmaan virkistysalueyhdistys wanted to develope their organisation and launch a new approachable web service for people seeking experiences in nature. Brand workshops led to a new name UUVI and to a modern but warm identity that draw influences from folklore and map signs.

Client UUVI / / Agency Isobar / 2018 / Creative direction Jani Nummela / Graphic designer Petra Jägerholm