IDENTITY DEVELOPEMENT / ADVERTISING CONCEPT / CAMPAIGN
Promilless alcohol test quickly indicates from you saliva whether you are fit to drive. We created a distinctive visual style and positive tone of voice to match the graphic yellow packaging. Campaigns focused reminding target group of the product in online, TV and radio.
Client Goodwiller / Agency Isobar / 2018 / Copywriter Jaakko Koskinen / Graphic designer Petra Jägerholm / Illustrations Nopia