POMAR

For nordic weather

brand strategy / IDENTITY / ADVERTISING CONCEPT / CAMPAIGN  

A classic Finnish shoe brand Pomar had a problem: excellent products and a long history but an out dated brand. We transformed Pomar from middle-aged to agile and gave the brand a strong statement “Feet on Nordic ground”.

Client Pomar / Agency Zeeland / Year 2012-2014 / Copywriter Risto Etelämäki / Photography Anton Sucksdorff, Jonna Monola and Mats Vuorenjuuri