A-VITA HYDRA+

The new era

IDENTITY / packaging / ADVERTISING CONCEPT / CAMPAIGN  

Takeda was launching a new generation nose care product that needed a whole new brand. I designed a strong identity and packaging that embodies product’s core elements, sensitive care and effective power. Launch campaign presented A-Vita Hydra+ in a scifi mood and the product run out from pharmacies.

Client Takeda / Agency Isobar / 2019 / Copywriter Mertsi Muhrmann